6 Tips for Product Managers to Work Better with UX Designers

Lessons learned at Typeform

Imagine you’re a Product Manager at a tech company. In your role, you don’t have any direct authority over most of what makes a product successful.

The design team owns customer research and product design. Engineering builds the actual product. Marketing and Sales promote the value your team shipped to the world. And Customer Success makes sure your customers’ questions and concerns don’t go unheard.

You don’t have anyone on your team who reports to you. You can’t hire nor fire anyone. Engineers and designers are more capable than you when it comes to designing elegant solutions to hard problems. Where do you as a PM come in?

Your responsibility is to make sure that your team ships value to your customers. Continuously, and not just ‘something valuable’ or ‘more features’ — you should always be solving the most valuable customer problems. How do you live up to your responsibility without any formal authority?

This post was originally published on Medium in December 2017. Click here to keep reading.